Musa Wasike

Wasike,

Analyst.
Researcher.
Entrepreneur.

Fuelling Global Innovation

Musa Wasike, a tech powerhouse across 34 African and Middle Eastern nations, is redefining innovation. With expertise in AI, UI/UX design, and more, he’s revolutionized market research like never before!

As Co-Founder of DMI Analytics, Musa has led 300+ international projects and launched 49 major products with precision. His hawk-eyed approach tracks 8400 billboards monthly and dissects trends in 567 malls.

Now, his latest ventures in Ink Innovation Center and Next-Level Transformation are reshaping industries worldwide. With a global impact, he’s fuelling business growth and delivering top-notch services, pioneering the future of innovation!

Insider at Ink Innovation Center Spills Secrets!

Step into the Ink Innovation Center, where I’m leading the charge in coaching pros with high-impact money-making skills like copywriting, digital marketing, and negotiation. But, here’s the kicker: we’re taking it up a notch! We’re hooking these pros up with the hottest industries, shaping the future of innovation with a real impact. Come join our journey to progress and prosperity – it’s a wild ride you won’t want to miss! Join us and be part of something big!

DMI Analytics

Big news, folks! In 2017, a game-changing partnership was born when tech enthusiast, auditor, and economist Rodgers Okeya teamed up with yours truly to create DMI Analytics.

Our paths crossed at Sagaci Research, and once we left, we noticed a major problem in the market research world. Business owners were seriously undervaluing this goldmine, causing them to miss out on major opportunities.

This lack of effective data harnessing was holding back business growth and customer satisfaction.

We knew that to hit peak revenue, deep knowledge and practical expertise were crucial, along with an A-team of leaders and marketing pros to drive the research process.

Fast forward to today, and DMI Analytics is a game-changer for major brands. We’ve got a track record boasting over 50 product launches across Africa, plus a whopping 120k face-to-face interviews, 150k retail visits, 70k online surveys, 300+ focus groups, and 70k central location tests. On top of that, we’ve conducted over 2k expert interviews, creating a winning formula for success.

So, if you’re ready to turn your business dreams into reality, DMI Analytics is ready to make it happen!

Don't guess,

Invest in market research and know your customers inside out.

Beyond the numbers.

Get ready to witness the power of Musa’s groundbreaking research approach – it’s not just a story, it’s a jaw-dropping masterpiece that pulls back the curtain on market dynamics, giving you the complete lowdown on what makes consumers tick and industry trends sizzle.

Musa’s visionary expertise has turned market research into a game-changing force, completely reshaping the way modern businesses play their strategy game.

But hold onto your hat, – there’s more to it than just numbers!

His collaborative leadership style has whipped up an unstoppable team environment that’s delivering knockout results for big-name clients worldwide.

With a blend of savvy data and personal connections, Musa is crafting a new era of market research, rewriting the rules of what it takes to conquer in business.

This is your golden ticket to step into the front lines of this research revolution! If you’re ready to transform your business game, Musa at DMI Analytics is your guide to unmatched insights and strategies that’ll send your success into orbit.

Don’t just read about the future – grab it by the horns with Musa Wasike!

When in doubt,

Let market research be your business's North Star

CURRENT PROJECTS.

DMI RESEARCH & ANALYTICS

Co-founder and Director

With over 8 years of experience in market research across 34 vibrant countries in Africa, DMI Analytics have the expertise and local capabilities to deliver quality industry data and insights that will revolutionize the way you do business.

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INK INNOVATION CENTER

Co-founder and Director

Ink Innovation Center provides training and mentorship in group and one-on-one settings. We mentor entrepreneurs, business owners, and professionals on high-income skills, offering support in deal closing, negotiation, and on-demand digital marketing services.

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NEXT LEVEL TRANSFROMATION

Co-founder and Director

With over 8 years of experience in market research across 34 vibrant countries in Africa, DMI Analytics have the expertise and local capabilities to deliver quality industry data and insights that will revolutionize the way you do business.

Read More

NESTIFY

Director of Product Design

Trusted by more than 300 hosts with the keys to their property, nestify is reshaping the hospitality and travel industry, redefining short stays and bringing exceptional experiences everywhere.

Read More

ESCI TRAVEL

Director of Product Design

At the core of its services are experiences. The Trusted by more than 300 hosts with the keys to their property, nestify is reshaping the hospitality and travel industry, redefining short stays and bringing exceptional experiences everywhere.

Read More

LINX

Director of Product Design

With over 8 years of experience in market research across 34 vibrant countries in Africa, DMI Analytics have the expertise and local capabilities to deliver quality industry data and insights that will revolutionize the way you do business.

Read More

My journey.

It all started as freelance gigs, then a research analyst and collaborations with major players like Sagaci Research.

But that wasn’t enough – I craved more.

Curiosity led me to dive deep into big data analytics, machine learning and IT frameworks, and it was during this immersive experience that the vision for DMI Analytics was conceived.

And when I found Rodgers Okeya, the missing piece fell into place. Together, we brainstormed for weeks – fueled by the desire to revolutionize the marketplace, empower companies to win over their consumers, and secure a spot at the top of their minds. Thus, DMI Analytics was born.

Fast forward to today: We’ve spearheaded over 50 product launches in Africa, conducted a jaw-dropping 120k face-to-face interviews, 150k retail visits, 70k online surveys, 300+ focus groups, and 70k central location tests. And let’s not forget the 2k+ expert interviews.

That’s a rock-solid formula for success right there!

We’ve carved success stories in various industries, from the Ink Innovation Center to Esci Travels and beyond. And this is just the beginning. Our journey is far from over – there’s more to come, and you’re invited to be a part of it. Let’s set your brand on the path to domination together.

Buckle up, because the future is here, and it’s with DMI Analytics!

Know,
Grow,
Dominate.

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