Wasike,
Analyst.
Researcher.
Entrepreneur.
Fuelling African Growth
For the first 10 years of my career, I built companies as an entrepreneur learning many hard lessons along the way . With expertise across 34 African countries and Middle East, I have gained an advantage of knowing differentiated way to build a product to a company and go the the market with a business model that builds value for the customer.
Entrepreneurship
Like many entrepreneurs, I discovered my love for entrepreneurship in the second year of my employment after college. My enthusiasm for solving problems with technology grew into a passion for business when I realized that innovations require talented people and strong organizations to succeed. Combining technology, people, and business strategy has become the cornerstone of my career. This approach also forms the basis of training essential business skills for developing products with a sustainable market fit.
Market Experience
As an entrepreneur, I have founded or co-founded and worked with outstanding teams to establish various companies in software analytics, management, workflow, knowledge, security, logistics, eCommerce, and beyond.
My decade long experience delivering marketing and business growth solutions in over 35 countries has taught me that audiences want practical advice to grow their business and they need takeaways they can implement right away.
I have worked as an independent consultant for fortune and emerging companies that are transforming their industries by delivering disruptive products and services. I have helped more than 50 companies enter African market, systemize their operations and scale sustainable revenue.
Our pioneer market mastery and growth system uses behavioral science and human psychology in the marketing and sales process. At the core of marketing of marketing tactics is individual software programs that help you to produce a specific result based on your dream buyer and your product
Market Mastery & Growth System
In today’s fast-paced business environment, understanding what it takes to create an unbreakable business has never been more crucial.
Your path to success is paved with insights, strategies, and actionable steps that ensure you not only survive but thrive in any economy.
Welcome to the NXT Market Mastery & Growth (MMG) System, where our comprehensive approach will arm you with the tools needed for sustainable growth and success.
What marketing mastery and growth system offers: Marketing system, Sales system, communication system, Hiring system, Time management system and scaling processes to future proof your vital levels of your business.
We audit your marketing and sales process, customize your sales process and track metrics to diagnose gaps and optimize results.
Recent Projects.
DMI ANALYTICS
Co-founder and Director
With over 8 years of experience in market research across 34 vibrant countries in Africa, DMI Analytics have the expertise and local capabilities to deliver quality industry data and insights that will revolutionize the way you do business.
Read MoreINK INNOVATION CENTER
Co-founder and Director
Read More
NEXT LEVEL TRANSFROMATION
Co-founder and Director
NESTIFY
Director of Product Design
Trusted by more than 300 hosts with the keys to their property, Nestify is shaking things up with its high-tech approach, transforming vacant spaces into sleek, professionally managed units tailored for both business and leisure travellers.
Read MoreESCI TRAVEL
Director of Product Design
At the core of its services are experiences. With insider access to exclusive camps, resorts, hotels, events and custom itineraries, every journey is as unique as the traveler. Oh, and let’s not forget the gourmet dining – because luxury is all about the flavors!
Read MoreLINX
Director of Product Design
You can kiss that transportation nightmare goodbye and dive into a one-stop-shop for all your travel logistical needs.
Read MoreMy journey.
It all started as freelance gigs, then a research analyst and collaborations with major players like Sagaci Research.
But that wasn’t enough – I craved more.
Curiosity led me to dive deep into big data analytics, machine learning and IT frameworks, and it was during this immersive experience that the vision for DMI Analytics was conceived.
Fast forward to today: We’ve spearheaded over 50 product launches in Africa, conducted a jaw-dropping 120k face-to-face interviews, 150k retail visits, 70k online surveys, 300+ focus groups, and 70k central location tests. And let’s not forget the 2k+ expert interviews.
That’s a rock-solid formula for success right there!
We’ve carved success stories in various industries. And this is just the beginning. Our journey is far from over – there’s more to come, and you’re invited to be a part of it. Let’s set your brand on the path to domination together.
Know,
Grow,
Dominate.
"You want to arouse the heartbeat of your business? Market research, of course."
Don't just survive, thrive. Invest in market research. Join 300+ Big Brands, Founders and Marketers – FREE!
Get actionable, anti-boring emails on marketing and messaging that are actually worth your time. 😊